Blackhawk Technical College

This workshop introduces the essentials of artificial intelligence and explores how it can be thoughtfully integrated into the workplace. Participants will gain a clear understanding of AI fundamentals, uncover practical ways it can enhance productivity, and learn how to build a strong foundation for future adoption. Designed for leaders and teams at every level, this session provides the tools and confidence needed to embrace the future of work with clarity and purpose.

About the Presenters:

Jon Ballard is the founder and CEO of Foremost Media, a digital marketing and web development agency with over 20 years of experience. He’s a hands-on leader focused on integrating AI into real-world business workflows to improve efficiency, creativity, and results. Jon is passionate about helping businesses adapt to AI and speaks regularly about its role in transforming marketing, development, and operations.

Kelsey Paasch is a dynamic business consultant and organizational expert renowned for her expertise in teaching the skills needed to effectively organize and optimize business operations. As the Founder of Contour Consulting, established in August 2022, and Forward Janesville’s 2025 Entrepreneur of the Year, she is driven by a mission to provide quality training services that empower and transform individuals and organizations.